The adult sex toy specialty store has opened its first physical store in a large shopping mall in Shenzhen, China, confidently entering the public eye and attracting many curious people to stop and watch.

The interviewed experts believe that this attempt reflects the further liberation and tolerance of sexual health concepts in Chinese society, and that women can also face their physiological needs without hiding them.

Under traditional cultural concepts, adult sex toys have long been regarded as mysterious and taboo goods, and stores selling such products are often hidden deep in the alleys. The narrow and obscure storefronts also reinforce consumers' stereotypical impression of sex toys as "invisible".

The reporter recently visited stores and found that the design of physical stores has subverted people's understanding of offline sales channels for such products, injecting a new atmosphere into the industry.

Like other product sales halls, the interior space of the store is spacious and bright, without any concealment. The store displays a variety of adult sex toys for women, from toys to underwear, and so on.